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Brand Manager - Shire Park

Employer
Tesco
Location
Shire Park
Salary
Competitive
Closing date
22 Mar 2018

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Job Introduction
Through one of the most ambitious turn-around programmes ever undertaken, we aim to re-build trust in our brand and grow market share.
At the heart of this drive is our brand purpose, to serve Britain's shoppers a little better every day.
This purpose is underpinned by an obsession to understand the needs of our customers to build meaningful brands that continuously deliver better for our customers.
This means we need to build brands with meaning not traditional own label.  Delivering this with us can uniquely answer the needs of the nation a little everyday and lead transformative brand led growth for Tesco.
Our own brands are worth over £13bn and their positioning, offer and propositions are pivotal to drive this transformation for our customers.
We need people who are excited by our ambition and want to work with us to develop strong differentiated brands that create meaningful reasons to shop at Tesco.
We want passionate, curious and confident people willing to take the initiative and drive us forwards.
In return we offer excitement, a great team, a unique brand opportunity and significant future career development opportunities not to mention a colleague discount.
If that sounds exciting then we'd love to hear from you.

Main Responsibilities
Reporting to the Head of Brand, accountabilities include:
  • Build Product Brand strategy, guidelines and innovation pipeline working in conjunction with head of brand and cross functional teams.
  • Deliver Brand Mixes on time and in full vs. Brand guidelines. Working collaboratively with execution teams.
  • Ensure Tesco Group (International) relevance and transferability of Category specific strategy, guidelines, pipeline & mixes.

The Ideal Candidate
Key Competencies:
  • Extremely customer focused and a passion for brands.
  • Ability to build strong relationships and influence cross-functionally.
  • Analytical thinking and strong problem solving capability.
  • Ability to manage change and challenge the status quo.
  • A "can do" attitude.
  • Energy and drive to deliver beyond expectation.
 
Essential Skills & Experience:
  • Good understanding of branding, brand strategy, brand architecture and the development of global brand guidelines and style guides. Minimum 5 years at this level.
  • Experience creating and leading strategic brand plans rooted in a comprehensive evaluation of brand and category performance to identify focused growth opportunities or corrective strategies.
  • Ability to develop a pipeline of innovation and/or product development based on a deep understanding of customer needs and have experienced successfully taking these to ideation and product or proposition development.
  • Sound understanding of research methodologies including: U&As; Concept Testing/Screening; product quality and Sensory Testing; packaging design testing and Qual/Quant Needs Segmentation.
  • Experience in writing communication Briefs and executing through the line brand communication from communications to in-store.
  • Packaging design - experience having led major new brand re-designs and of managing the design equities of a brand, ensuring appropriate governance around its development and alignment to brand strategy.
  • Experience of working in a fast moving environment
  • Experience managing and motivating agency partners.

About The Company
Our vision here at Tesco is to become every customer's favourite way to shop, whether they are at home, out shopping, on the move, anywhere in the world.
We want our customers to be inspired and whatever they are looking for, we're finding bigger and better ways to provide it.
Everything is underpinned by our continuous drive for the best tools and technology to deliver our vision. We're driving innovation and transforming our Technology to become the world's leading retailer.
We need people who share our ambition to deliver for our customers; Passionate and confident people willing to take the initiative and drive us forwards. In return we offer excitement, a great team, an excellent benefit package, and significant career development opportunities.
Joining us means playing a part in defining; building and launching an ambitious roadmap of digital products that could affect the lives of millions of people over the years to come.

Package Description
We offer excellent benefits that help make Tesco a great place to work. These include but aren't limited to:
  • An annual bonus scheme which you can achieve up to 3.5% of base salary
  • Colleague Clubcard (including a 2nd card for a family member) after 6 months service with 10% off most purchases at Tesco
  • Holiday starting at 25 days plus a personal day
  • A retirement savings plan - 4%-7.5% contribution rate
  • Life Assurance - 5 x contractual pay
  • Buy As You Earn Scheme
  • Save As You Earn Scheme
  • Deals & Discounts through Tesco including Tesco Mobile & Tesco Bank
  • Deals and Discounts through many other external businesses

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