Anytime Fitness

Membership Sales Consultant - South London

South London
Competitive Basic plus monthly bonus potential
10 Oct 2017
07 Nov 2017
Job Type
Full Time

Membership Sales Consultant - South London

With more than 3500+ clubs worldwide, Anytime Fitness is the fastest growing fitness chain across the globe and this exciting new gym concept is now growing rapidly in the UK. With the most advanced equipment and proven club management expertise, this is the premier gym within the South London region.

The Role

As our Membership Advisor, you will have a proven track record in working within a high-quality service or sales environment, preferably in the fitness industry (although other business sectors considered). You will thrive in working within a very structured and successful sales environment, working to agreed key performance indicators.  A large part of the role will be sales driven, therefore outstanding communication and interpersonal skills are essential. You will have the ability to drive the Anytime Fitness culture within the club and to meet and exceed the members expectations. At all times supporting the Club Manager to achieve goals set for the club’s continued success and at times acting in a supervisory role.

Key Areas of Responsibility

1)    Sales: Achieve new member, total membership and income targets, in particular:

a.    Drive best practice for dealing with initial sales enquiries and/or visits to the club of prospective members, ensuring the positive promotion of Anytime Fitness at all times.

b.    Utilise Anytime Fitness systems and procedures to achieve high conversion rates from facility tours and telephone enquiries to appointments and sales, against monthly membership targets, based on Anytime Fitness best practice.

c.    Follow Anytime Fitness procedures designed to convert telephone enquiries into appointments for you and your Sales Team. This involves managing your staff on the correct and most suitable sales process required, depending upon the customer circumstances and club promotions at the time.

d.    Use clubs preferred membership referral schemes in the pursuit of warm calling. This will require specific techniques to reach a final sale, making full use of the Anytime Fitness sales tools and supporting software including the database management for prospective member enquiries

e.    Ensure daily management of the membership system provided. Uploading accurate information of all prospects/ members. Ensuring all required paperwork is completed accurately for all prospects and members and ensuring the ongoing adherence to Data Protection requirements. 

f.     Ensure that  conducting sales tours in the most appropriate and effective manner, selling the benefits of club membership, at the rates agreed whilst never overselling those things that cannot be provided at a later date

g.    Responsible for the continued growth of the corporate membership program aimed at local businesses and customer groups, such as students, then ensure maximum membership numbers at target membership prices

h.    Achieve minimum KPIs - individually and to manage the team accordingly:

2)    Member Retention: Utilise Anytime Fitness systems and initiatives aimed at improving and maintaining member retention, in particular:

a.    Understand membership statistics and trends and follow appropriate courses of action.

b.    Follow guidelines regarding corporate membership retention activities and appropriate courses of action, including the replacement of lower earning organisations with those that provide higher revenue.

c.    Assist in the development of a cultural and membership experience that offers more than simply access to health and fitness equipment so that members are engaged and feel that they belong to a club rather than just a gym, leading to increased member satisfaction and longevity in memberships (which in turn will lead to better referrals)

d.    Ensure following the Anytime Fitness Retention guidelines as set out in the relevant document (available on the dashboard or from your Franchise Consultant), paying particular attention to ensuring that all official leavers are processed by the 1st of any given month.

3)    Club Operations: The overall running of the club’s day to day operating requirements

a.    Ensure that all procedures and practices are in line with Anytime Fitness best practice, with particular emphasis on the management of member information including financial information.

b.    Liaise and co-ordinate with Clubwise, Anytime Fitness’s partner for membership and direct debit management, ensuring maximum collection of all available debits 

c.    Utilise the Retention Guidelines for membership debt collection procedures in accordance with procedures established by Anytime Fitness to ensure that maximum income is generated from potentially lost members whilst still maintaining the culture of the club

d.    Maintain the club to the highest of standards, within the pre agreed budget, ensuring at all times that the member experience exceeds their expectations. This includes:

a.    Club cleanliness including that of contracted cleaners, ad hoc staff cleaning when contract cleaners are not available
b.    Maintaining adequate stock of club provided essentials, such as disposable wipes, toiletries, vending machine supplies, etc.
c.    Gym equipment is maintained to full working order and clean at all times
d.    Retail zone is fully stocked with appropriate merchandise
e.    Advertising and member inspiration wall is kept up to date

e.    Ensure that there are adequate staff operating at the gym at all times and that that it is staffed during all advertised staffed periods. Assist and support the Club Manager in ensuring that all expected and planned absences are covered and unexpected where possible
f.    Ensure that the Club website is up to date and relevant

4)     Training and Development: Ensure you are fully trained and motivated so that you are capable of delivering within your required job description.

a.    Ensure you are aware of your training requirements as discussed with Club Manager. Ensure adherence to Clubs prescribed code of conduct.

b.    Attend weekly 121s with Club Manager. Be prepared to discuss current performance and attitude. Attend  121s if required with your Franchisee.

c.    Ensure you attend training as required to ensure that you are comfortable and competent to effectively deal with customer requests and provide excellent customer service.

d.    Responsible for liasing with Club Manager and advising of any specific training requirements that you feel you require.

e.    Attend Vitals training as required by Franchisee and Club Manager on the recommendations of Anytime Support office and your Franchise Consultant.

5)    Marketing: Development of the Anytime Fitness Brand in South London increasing brand awareness, new membership sales and revenue lines.

a.    Develop and promote Anytime Fitness, making best use of pre-developed advertising and support materials to develop sales campaigns, with a view to attracting as wide a proportion of the target market as possible, include the introduction and continued growth of social media in conjunction with the mandatory supplier. Responsible for following membership campaigns / adverts / offers aimed at raising Anytime Fitness’s profile and maintaining the brand image.
b.    Ensure following the comprehensive marketing planner for the club using the marketing materials provided as set out by the marketing planner.
c.    Complete and record on a monthly basis competitor profiling. Utilise the tools available from Anytime Fitness
d.    Assist the Club Manager in the development of campaigns that are designed to profile target areas and groups, such as local business or the high student population if relevant
e.    Assist in maintaining the Anytime Fitness website so that at all times it is exciting, informative and up to date.

6)    Health & Safety: Adherence of Club Health and Safety requirements as specified by Citation. Ensure completion of all Citation recommendations within the time frames requested. Responsible for adhering to H&S policies as set out in the employee handbook. Responsible for attending full training and having a full understanding in respect of all H&S policies as recommended by Citation.

The Individual

  • Driven, dynamic and service-motivated character with excellent people skills (Essential)
  • Previous Sales Experience (Essential)
  • Excellent communication skills, both spoken and written (Essential)
  • Health, Fitness and Leisure Industry knowledge (Desirable)
  • REPS Level 2 or 3 (Desirable)

Employee Benefits

  • Bonus Scheme
  • Free Gym Membership
  • Continuing professional and career development

Additional Information

Permanent Part-time or Full-time positions available. Exact working hours will be determined, but will involve a minimum of 20/40 hours per week, occasionally scheduled across evenings, weekends and public holidays as required.

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