Now in its 22nd year the Fitness Superstore is a successful retail & distribution business, selling through 9 stores, telephone, catalogue and website – with an annual turnover of over £28m. It is a destination store business where customers travel to see and try a huge range of fitness equipment under one roof, in large impressive showrooms (the largest in the UK). As an industry leading specialist they pride themselves on giving excellent advice, meeting every customer's needs and exceeding their expectations.