My name is Bobby Sharma
and I am Area Manager for VUE Entertainment.
Overall I have 11
cinemas and so starting from Birmingham out to Oxford all the way
down to Plymouth and then across to Swansea and that totals around
150 screens altogether.
I suppose my role is sort of 50% managing
downwards and around and 50% managing upwards. The downwards part is
just making sure that you know, we have the right tools, the right
planning and the right execution in place, we’re delivering the
right standards front of house and also meeting our financial and
commercial targets as well as meeting our customer satisfaction
levels the managing part of that is being involved in you know,
shaping and driving the strategy for operations and also the business
so you know working with the exec team and trying new innovations and
you know trying new things.
I started off as a part time empire while
I was still doing my A levels, at the cricket centre was where you
know I got to work with people and that’s really where I found the
passion for working in more of a service and leisure industry and
decided that that was the path that I wanted to follow wherever it
took me, that’s when I made the move over to cinema. I’ve been in
cinema now for over 21 years