The most useful thing a person can do in this world is to create ethical employment in a business environment which respects everything we hold important: Our people and our planet.

At JoJo we believe in putting People and the Planet above Profit. We do this within the confines of being a commercially viable business. We are not tree huggers, we are a business that needs to remain competitive and have mass appeal. But it is possible to look at the world through this mantra, making decisions which do not always relate back to improvements in the bottom line profit. This is not a marketing ploy; it’s who we are.

This is the ethos under which the business was launched, and how it continues to be run today. We have proved you can do well, whilst doing good.

JoJo launched as a one person kitchen table start-up. In the UK we have grown to be the leading boutique mother and baby brand with more than 700 employees. As we venture into new markets we don’t want to lose sight of our founding principles and small company values. We know this is a challenge, but it’s one we are prepared to fight for.