Digital Marketing Executive - CHiMiCHANGA & MEXIco

Chimichanga
SW1A 2DD, London (Greater)
£23,000 - £25,000 + Bonus!
13 Apr 2017
11 May 2017
Full Time

Prezzo Ltd are a leading branded restaurant company with a portfolio of 300 quality restaurants within the UK and now Ireland. Prezzo incorporates 4 other brands as well as our Italian casual dining chain, these are CHiMiCHANGA Tex-Mex, Cleaver, Caffe Uno and our new brand, MEXIco.

CHiMiCHANGA is made up of 35 restaurants, a casual dining brand with plenty of personality! Bringing the taste of Tex-Mex to the UK alongside refreshing cocktails and buzzing atmospheres! MEXIco was a new brand to 2016, currently 2 restaurants strong with steady and exciting growth plans for the future.

Our teams are growing! We have an exciting opportunity to bring on a Digital Marketing Executive for our Mexican brands, CHiMiCHANGA & MEXIco!

The Digital Marketing Executive will form a key member of the Brand and Marketing Team. You will work closely with the marketing team, external agencies, third parties and operations

Key responsibilities:

  • Formulate strategies to build an engaging digital/social media connection with consumers across both Mexican restaurant brands
  • Responsible for the creation and successful implementation of all emails, social media posts, etc., for the brands
  • Drive customer engagement and revenue through social channels and third parties
  • Monitor the presence of our Mexican restaurant brands and promos across all social media channels and third party websites/emails
  • Discover and champion new social media opportunities, channels, and creative ideas to increase our reach, brand awareness and engagement
  • Monitor and report on performance of social media channels - weekly
  • Manage and implement all new menu and brand developments across social media channels and partner websites
  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor our ongoing brand presence on owned social media (Twitter, Facebook etc.) and across our partners
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insights of online marketing trends and keep our strategies one step ahead

 

 

Requirements:

  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Working knowledge of ad serving tools (e.g., DART, Atlas) a plus
  • Knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • Degree or similar in digital marketing or relevant field
  • Respond with a positive attitude to new demands, new priorities, and challenges
  • Be a team player who enjoys working in a high achieving, fast paced environment
  • Have a commitment to always delivering the best – setting standards
  • Experience in a similar industry preferred

 

 

This is a great opportunity to join a respected, established company with an increased focus on marketing and many exciting projects in the pipeline. Please note, our Marketing office is based in Trafalgar Square - London, However National Travel is expected to branches.

Disclaimer: We aim to respond to as many applicants as possible to advise you on the status of your application - please note there may be some occasions we are unable to. Due to the number of applicants we receive, please apply online in first instance.